Quartz models such as the Breitling Watches Aeromarine Colt start at $2,055.00 on a rubber strap, while typical prices of mechanical, steel cased models are $7,300 (US) for the Breitling for Bentley Motors model. The expense is due to the exclusivity of the Bentley trademark, as well as the 38 jewel self-winding movement as these steel cased models are more expensive than some of Breitling Watches Titanium or Gold models. Some special edition models also include diamonds on various parts of the watch. I.E. Diamond Bezel, Diamond Bracelet, etc.
Breitling was a sponsor of Team Bentley during their Le Mans 24 Hours campaign, running from 2001-2003. To commemorate this event,Breitling Watches created the Limited Edition Breitling Bentley 24 Le Mans Watch.
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